Tag Archives: facebook

The why of it

29 May

“So, let me get this straight, you have a Facebook account and an ASW account, both social networks? But why?”

I was incredulously asked that question yesterday. I had to pause and consider the answer. D. answered for me, that Facebook is to connect with people that I already know and ASW is to meet people.

In truth, there’s more to it than that. Faced with seeming criticism and the unvoiced question of “You have time to do all these?”, I failed to mention that I also have a LinkedIn account, Twitter, answer questions and vote answers at Quora, curate fashion at Boutiques, keep this blog at WordPress, another tech blog at Posterous, used to have a Tumblr account (unattended), and numerous other things that I signed up for: Hunch, Plinky, Popplet, and Path to name a few.

As for time, well, as the main market and trends researcher of all things tech and startups in our own startup, I had the luxury of doing all of these on workdays. Although, as my role expanded, I have had to use my personal time to keep all of these running and active. And that’s where the not-watching-TV helps. The critics of time-sucking social networks fail to see that the most active people on social networks tend not to watch TV (unsubstantiated, yes, but only because I couldn’t find the link to that article) which is a bigger time-sucker. Also, they overlook the power of smart phones – I’ve written a lot of my posts in my Iphone while waiting in line, at the doctor’s office or at the Metro – and the mobility and spontaneity that it provides. I can justify the use of my networks as such:

  • Facebook is for keeping connected with friends and family in different countries and cities
  • Twitter is to get real-time updates on news and for annoying brands and services into action
  • Blog platforms are for posts such as this
  • Quora is to find out, for example, what web framework Zynga is using
  • LinkedIn is for professional connections
  • ASW is to meet new people
  • Boutiques is to get recommendations if I happen to like certain things

Going back to my point of it being more than that: I love Continue reading